• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• 22.7M

  video views of #sailingwithvirgin

• 696%

  increase in TikTok-referred traffic to website

• 1,103

  creators participated

Bringing 1,000 creators "on board" to create a cultural moment

• +632%

  total lead volume

• +590

  signed contracts

• -64.5%

  cost per lead

Leveraging TikTok One to generate high quality leads through authentic creator content

• 19.89%

  6-second video views

• 2.31%

  clickthrough rate

• 22

  conversions

Help Flash X Tidart, part of Havas Market

• 16.8%

  increase in consideration audience

• +6pp

  incremental lift in message association

• +2.8pp

  incremental lift in preference

How Natura brought together sales consultants and Brand Consideration Ads to cover the whole funnel on TikTok

• 92%

  sell-through rate (7 days)

• 64%

  total orders (48h)

• 5%

  return rate

Learn How Tu Clothing Achieved Record-Breaking Sell-Through Rates with TikTok Shop

• 10.3%

  lift in ad recall

• 3.8%

  lift in awareness

• 2.2%

  lift in intent

By tapping into TikTok One Partner Exchange, McDonald’s boosted Gen Z ad recall, grew awareness, and lifted purchase intent.

• 2M+

  2-3s video views

• 29.2M

  campaign impressions

• 8.18%

  video view rate

Building on well-established brand love with an authentic content-driven campaign

• 165%

  lift in ticket sales

• 27%

  more efficient CPA

• 48K+

  unique visitors to Magic Hub

Blending product innovation and immersive storytelling to drive cultural relevance and ticket sales for a holiday, horror tentpole theatrical release.

• +5.5%

  Brand Association

• +4.1%

  Brand Preference

• 13.3M

  Video Views

Property Finder leverages TikTok’s Branded Mission to boost engagement and amplify #PFForEveryLife, achieving maximum visibility.

• +70M

  Video Views

• 12.1K

  Creator videos

• 2377%

  Increase in trident-related search

#TridentOnTheBeat: Hitting the right notes to drive long-term brand equity.

• >5.14x

  Average ROAS*

• +14%

  Average ‘Add to Cart’ rate*

• +95%

  Average Product Page view rate*^

Converting viewers into customers with robust affiliate and advertising strategy to achieve >5x ROAS on TikTok Shop